Good content writing requires careful analysis of the intended audience, and an effective developed skill for translating and packaging technical information into narratives and calls to action. I take pride in my ability to translate technical information for the masses, while preventing a loss in the depth and complexity of the given system. Unique vocabulary, memes, colloquialisms, community lingo, cultural reference points, and creativity are among variables to consider when writing content.

Leveraging the power of the senses. Critical to professional communications is the ability to determine what/when to show, and what/when to tell. Furthermore, once the perfect combination of show and tell has been achieved, good content production requires effectively executing a production to show and tell in the right way, and with a careful decision-making process of selecting images, sounds, video assets, human resources, talent, and storytelling elements.

What are the product use-cases? Who will benefit from the solutions? How do the products fit among the habits and routines of applicable demographics? What are the available channels? What channels will most effectively reach the target audience? What is the budget? Asking the right questions, investigating all possible answers to those questions, and designing and executing the perfect communications plan is the trick to effective marketing. Execution involves analytics, progress reports, and communication plan adaptation.

Properly communicating technical elements of emerging technologies requires a deep understanding of the applicable industry, an ability to condense research into accurate abstractions, fitting innovation into the larger picture, and extrapolating the various applications and use-cases of seemingly minor advancements or technical solutions. Language, structure, and flow are critical to maintaining reader interest in complex systems. I translated medical research for mass consumption for Nutrition Facts, and have written technical papers for cryptocurrency projects – most notably the Verox whitepaper.

Evolving and maintaining internal communication workflows allows the momentum, productivity, and success of any organization to continue pushing forward in positive directions. To do this, teams should be in contact when it matters, and key point persons and necessary materials should be updated using channels and methods least obstructive to the individual workflows of those involved. Individual work patterns, habits, personalities, and processes should be understood and considered so that the symbiotic relationships internal to the organization can work best, and human resources in their unique skills, experience, and creativity can flourish.

Cryptocurrency and blockchain projects exist within a unique environment that presents interesting challenges for all external-facing communications. Communities and official project chats facilitate a never-before-seen communication channel between investors and the team representing that respective project. Investors expect updates, engagement, and consistent information about the project they invested in. Furthermore, swarms of FUDsters scheming to push prices lower for cheaper buy-ins are always an imminent threat to positivity and community cohesion. Effective Community Management requires hiring the right people, designing communication strategies and plans, producing community content, scheduling and executing interviews and ama’s, encouraging positive conversation, and implementing games, contests, and exciting activities. Verox gave me experience managing an incredibly challenging community through difficulties, delays, constant FUD attacks, and extremely volatile market conditions. I have been forged through this 2-year fire, and maintained a core positive community with official updates as consistently as possible, managed an evolving moderation team, and enriched the conversation with media and activities.

Reaching the right people, in the right places, with the right messaging. Communications plans need to be crafted so that the needed research, strategy, and process is put in place to execute, monitor, and adapt. Images, Videos, GIF’s, Infographics, Audio, and other media can be leveraged in the right time and place for the right platform and intended audience to achieve and exceed measurable objectives.

Workflow design involves clarifying the respective processes and productive patterns of individuals within an organization, and improving the potential for output individually as well as through the various collaborative channels with other team members, and the internal workflows therein. This is especially important in the remote-work age and involves considering evolving tools, global communication challenges, time, and unique organizational needs.